Banners – banners don’t work well. They’re easy to throw up, but distracting and probably won’t get great results. If you try them, be sure to show specific sidebar banners based on the type of content people are reading on your blog (for posts that fall under my SEO category I would show a banner related to SEO, and for posts under my website speed category I would show a different banner). You can control sidebar banners using a plugin like Widget Logic.
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PepperJam, like Avant Link, take a very serious approach to affiliate networking and are not interested in sites who simply wish to make a few extra bucks on the side each year. Whilst their site is soaked in confusing techobabble (“cutting-edge affiliate techology”, “premier omni-channel consumer engagement”) the company’s aims are clear. They aim to make money, they aim to make their affiliates money and they aim to generate their merchants sales, and they work out the best ways of doing exactly that.