Review sites feature reviews of products/services that the marketer has tried and can attest for. Each product/service review includes a link or banner ad that will take customers to the merchant partner's website. The advantage of review sites is that they require less frequent updates. Marketers simply have to make minor tweaks to their websites to ensure that search engines continue to list the website in their search results.
PepperJam, like Avant Link, take a very serious approach to affiliate networking and are not interested in sites who simply wish to make a few extra bucks on the side each year. Whilst their site is soaked in confusing techobabble (“cutting-edge affiliate techology”, “premier omni-channel consumer engagement”) the company’s aims are clear. They aim to make money, they aim to make their affiliates money and they aim to generate their merchants sales, and they work out the best ways of doing exactly that.